Print materials for ROKiT Oxygen, Paul Mitchell Pet, and Upstream.
"Three different brands, three different voices, one print pipeline."
Beyond the dedicated show booths, I designed print materials for several other brands: vertical tension backdrops for ROKiT Oxygen and Paul Mitchell Pet wholesale, plus a trifold brochure and one-pager for Upstream, Vendidit's returns management platform. Each brand needed its own visual voice while going through the same print production process.
Designing all of the materials and layouts.
Finalizing the print PDFs and converting to CMYK.
ROKiT Oxygen is a canned aviators oxygen product, so the backdrop leans into open sky with the "Get A Lift!" hook. The tall format stacks the product shot, benefit icons, and lifestyle categories, then closes with an in-action hockey photo and a QR code pointing to the wholesale distribution page.
For Paul Mitchell Pet wholesale, the backdrop had to feel premium and true to the Paul Mitchell brand while making it clear this line is for pups. Product photography and dog models carry the design, with "Pets Deserve Paul Mitchell" as the centerpiece and feature chips highlighting the collection benefits above the wholesale call to action.
Upstream's materials target 3PL operators, so the messaging is all business: the trifold walks through the identify, evaluate, and monetize process with feature callouts and product screenshots on real devices, while the one-pager condenses the full pitch into a single leave-behind for meetings and mailers.
I'm always looking for new projects, able to learn quickly, and can adapt to any challenge thrown my way. Feel free to reach out and chat with me about any projects you're trying to complete.
Here's some other projects I've worked on: