ListerLeo Show Booth

Project Summary

"Scan. Catalog. Export. — carry the brand across the entire booth."

ListerLeo needed a complete booth package for its trade show debut: a large backdrop, a branded tablecloth, and a trifold brochure for visitors to take home. I designed every piece as one cohesive set so the booth read as a single brand statement from any angle.

These materials needed to:

Lead with the "Scan. Catalog. Export." tagline everywhere
Show the actual product on real devices, not mockup fluff
Work together as a set: backdrop, table, and handout
Print cleanly at everything from brochure to backdrop scale

Tools Used

Figma

Designing all of the booth materials and layouts.

Illustrator

Finalizing the print PDFs and converting to CMYK.

Booth Backdrop

The backdrop anchors the booth. The ListerLeo lion badge and "Scan. Catalog. Export." tagline sit up top where they can be seen over a crowd, while the middle band shows the mobile app, dashboards, and web platform running on real devices. The stat row along the bottom (3x faster cataloging, 500+ items listed per day) gives passersby a concrete reason to stop.

Table Cloth

The tablecloth carries the same lockup to the front of the booth. The logo and tagline face visitors head-on with App Store and Google Play badges plus a QR code right at hand level, so grabbing the app is as easy as pointing a phone at the table. Side panels keep the branding visible from the aisles.

Trifold Brochure

The trifold gives visitors the full pitch to take home. The outside covers how ListerLeo works in three steps and what makes it a good fit, while the inside dives into key features, real-time dashboards, and device connectivity. Both sides were finalized in Illustrator and converted to CMYK for print.

Outside

Inside

On the Show Floor

Everything came together at the show: backdrop, tablecloth, and brochure holders all working as one booth. Seeing the printed set in person, with colors matching the digital designs, was the payoff for the CMYK prep work.

The finished ListerLeo booth at the trade show

Let's build something together.

I'm always looking for new projects, able to learn quickly, and can adapt to any challenge thrown my way. Feel free to reach out and chat with me about any projects you're trying to complete.