GlobalSKU Website

Project Summary

"Users needed to understand what GlobalSKU does and how it could help them"

For this project, I was given creative direction on designing the GlobalSKU product website as part of the broader Vendidit ecosystem.

GlobalSKU is one of Vendidit's key products, and its dedicated presence needed to communicate the product's value clearly while fitting within our brand. This meant balancing product-specific messaging with the overall Vendidit look and feel.

Main Goals

Clarity – Explain what GlobalSKU is and who it's for in as little time as possible.
Conversion – Once visitors understood the product, guide them toward signup or contact.
Quality – Ensure the GlobalSKU site felt professional and aligned with our brand standards.

I designed the site in Figma and built it on Hubspot CMS.

UX Process

My first goal was for visitors to gain an understanding of GlobalSKU—what it does, who it's for, and why it matters—in as little time as possible.

I began the UX process by defining what a visitor to the GlobalSKU site needed to learn quickly. That meant leading with the product's core value and supporting it with clear, scannable content.

Figma Design

The visual design and layout were created in Figma.

Layout and Color

I used a clean, product-focused layout that put GlobalSKU's value front and center. The color system stayed consistent with Vendidit's brand while giving the GlobalSKU page its own clear hierarchy and CTAs.

Copy

Copy was written so the hero and key sections communicated what GlobalSKU is and who it's for immediately. Supporting sections then layered in detail for visitors who wanted to learn more.

Building on Hubspot

The GlobalSKU site was built on Hubspot CMS alongside the main Vendidit site.

Keeping the structure and components consistent allowed us to maintain brand alignment while tailoring content and messaging for the GlobalSKU product.

SEO Optimization

I used tools such as SiteBulb and Detailed SEO Extension for Chrome to test and improve the GlobalSKU site's optimization.

Where the CMS allowed, I optimized titles, meta descriptions, and alt text so the product page could be discovered and understood by both users and search engines.

Content and Blog

We used Hubspot's Blog feature to publish content that supports GlobalSKU's positioning and SEO. I selected keywords that aligned with the product and our audience, and articles were written to provide genuine value—no AI-generated copy—with cited sources and clear perspectives.