GlobalSKU Music Video

Project Summary

"As an Android user myself, I've been wanting this release. How do you announce it in a way that gets people excited?"

We needed to make a video for the Android release. I'm an Android user, and have been annoyed with having to not use my phone for Android. We've been experimenting with marketing methods with videos, and I wanted to make a music video.

I had recently watched the Men in Black music video and was inspired, but needed to get something out by Monday.

Main Goals

Announce the Android release with an engaging video
Experiment with video marketing methods
Learn and apply new video editing and 3D animation techniques

Tools Used

Premiere Pro

For editing the footage, keyframe animation, and effects.

Blender

For creating 3D text animations and lighting setups.

Gear Used

Insta360 Go Ultra

For some of the wide angle shots and shoes scenes.

Fujifilm X-S10

Used for the high-quality footage jump.

The Inspiration

I had recently watched the Men in Black movies, and it reminded me of how I enjoyed the music video during my childhood. I had a moment of creative freedom where we needed a release video, and I decided to just up and make a music video.

I figured maybe we could try something different with our socila media marketing, and I wanted to put my videomaking skills to the test.

Filming

I created the original footage for a coworker since they didn't have an Android. I recorded some extra stuff and tried to make something out of it, but it wasn't hitting. I stood up from my desk, grabbed my Fuji, arranged some lights, slapped it on my tripod, and started filming myself doing music video style movement.

My thought process was that I was unsure about the shoes, but after using GlobalSKU, not only did I become confident, but I started reselling and became cool like in the music video.

3D Animations in Blender

With me dancing for most of the footage, I needed something eye catching for the marketing. So I updated Blender and got started with learning how to animate. Having just done it on Premiere, figuring out Blender's system was pretty easy.

The movement and pacing of the words was the most interesting part. If I just stopped the movement of the words, it would be jarring, so I had to add this slow flowing effect after they stop to keep it smooth. So it'd keep flowing nice and slowly after it stops.